TV audiences

Reorganization at TF1, Laurent Storch appointed head of programmes
Nonce Paolini, the operator of TF1, has announced that Laurent Storch, currently deputy director of the antenna, took over as head of programmes. The appointment follows the resignation on Tuesday morning Takis Candilis, deputy director general of the division, who joined the group Lagardere. A reorganization necessary while the audience share of TF1 continues to crumble, even though the chain remains the most popular.

Takis Candilis, deputy director general of TF1 responsible for programmes, resigned from his post after a series of poor hearing
"TF1 Takis Candilis thanked for his nine years of very valuable collaboration.'s New responsibilities will continue a fruitful partnership between groups Lagardere and TF1, especially in the field of fiction," can be read in the press release sent by the group TF1 to 17 hours. A communiqué expected and that ends the suspense that prevailed since the end of the morning after the blog Jean-Marie Morandini has revealed the resignation of Takis Candilis from his post as assistant general manager of programs. This information confirmed by TF1, had not been commented on and it is a press release sent by Lagardere, which announced the arrival of resigning within its walls. TF1 remained silent.

The group eventually break his silence with a press release entitled "Organization of the Department of Antenna (excluding Info and Sport)." It stipulates that "Nonce Paolini, Executive Director of TF1, reorganizes the Department of Antenna TF1 in the wake of the departure of Takis Candilis for group Lagardere."

An internal reorganization because it is the current Deputy Director General of the antenna, Laurent Storch, who has been appointed Director of Programs. The announcement also indicated that "Jean-François Lancelier, Deputy Director General of the antenna in charge of programming, marketing, distribution, artistic director and compliance programs, continuing its missions with the assistance of Elisabeth Durand, Fabrice Mollier, Eric Jaouen, David Sedel and Olivia Assas. also continues to oversee the programming of channels of the group. "

On TF1, Takis Candilis has held positions as head of drama (1999-2006), then as Deputy Director-General in charge of domestic production activities (2003-2006), then chairman of TF1 Production (2003-2006) and finally as Deputy Director-General in charge of programs.

His departure is undoubtedly linked directly to the continuing decline of hearings on TF1. In February, the chain has indeed recorded its fourth consecutive decline. Its audience share was 31.8% in October 2007. She fell to 27.5% in February, according to the figures published by Médiamétrie. But this erosion makes it did not lose its leadership position in the most popular chain of PAF.

The "JT" 20h

According to figures provided by Médiamétrie, the great mass of daily information also losing ground. While in 2004, JT TF1 comprised 40.6% audience share, it meets 39.3% in 2007, a decrease of 1.3 percentage points over this period. But in front at France 2, the television news competitor recedes further. It represents 22.3% of hearings in 2007 against 24.6% three years earlier. But the downturn in the JT TF1 is relative given the 9.4 million French newspaper after 20 hours, compared with 5.3 million for France 2. This decline is linked to the other news channels on cable and TNT.

The programs in prime time which was, inter alia, responsible Takis Candilis, come mostly at the top of hearings. But it is largely through the American series, as "experts", bringing together an average of more than 8 million viewers, with about 30% audience share. However, it must be noted that when it comes to French fictions produced by the channel itself, the hearings spoils. The most resounding defeat was one of the series "The Hospital", modelled on American fiction "Grey's Anatomy" and scheduled for last September. The first episode that had attracted 4.6 and 4.2 million viewers.

Takis Candilis no secret of his desire to compete fairly with these American series that have carved the lion's share in terms of audience. Most recently, he had recruited Canadian André Béraud as artistic director of fiction. "We must break the ronron in which we all. Fiction today is 20 years old. Today, the competition is greater, we must relearn how to tell stories," he said in a recent interview.

As for TV shows, the audience gathered by the Star Académy has also eroded over the years and the seventh season that ended early this year has sometimes been overtaken in terms of audience with a series American broadcast on M6, "NCIS." To renew the genre, Takis Candilis had relied on "Kilimanjaro, beyond the limits" showing the rise on a daily basis by the massive Tanzanian ten people with disabilities. Released last Friday, the program sold as an innovative and promising direction by the first channel had received only 16.8% audience share, even slipping to third place ...

On the occasion of the announcement of the group's annual results, Nonce Paolini, the new CEO of TF1 since May 2007, decided to capitalize on new media, including the Internet, which it wants to place "at the heart" of its offer. He then stressed the need for increased "bounces between our branches, the Web and mobile television tomorrow."

In 2007, the group TF1 reported a net income (group share), down 49.7% to 227.8 million when forecasts tablaient instead on a profit of 242.6 million euros. At 1.02 billion euros in 2007, the cost of the grid fell by 3.4%. Advertising revenues on the other hand have grown by only 0.6%. But advertisers will invest where the TV. And they are turning more towards channels TNT where the hearing is progressing continuously, when it is falling on the general channels. An equation hearing / advertising which makes estimates advertising revenue complicated.

At the Paris Bourse, the TF1 has lost 3.31% just below 15 euros, closing at 14.89 euros exactly.

The television audience in February issued Monday evening by Médiamétrie

TF1, the private channel, France 2 beats whose audience share has stagnated at 18.3%. Then followed France 3, which like TF1 lost 0.5 points audience between January and February this year. M6, in fourth position, collecting 10.7% audience share and sells 0.1 point. France 5, it is stable with an audience share of 5.9%. And then Canal Plus she earns about 0.5 points with 3.8% and finally Arte whose share registers a slight decline of 0.3 percentage points to 2.7% audience share.

The other channels listed on the digital terrestrial television (DTT) free meet together for an audience share of 10.1%, up 1.2 percentage points compared to January (8.9%). New entrants of DTT (thematic channels, local, interactive ...) and continue the progress already recorded in January compared to December 2007. So much so that a total of the category "Other TV" (which brings together the two groups cited précemment) recorded 22.4% audience share compared with 14.7% in February of last year.